Step One: It’s Time For A Full Circle Review

What does your business look like from the outside?  Did you build your own website? Design your own logo?

If you've done most of the brand development and marketing, or if it’s been years since the last professional took a look, it's high time for an honest, supportive review.

How do people find you, and once they do, what do they think?

Running your own business means that you are in the eye of the storm -- you are in the center of a swirling endeavor, and it’s impossible to see yourself as others see you.  

Confusion points and friction — with my “first time eyes” I’ll find all of the sticky places and show you how they are gumming up the works and keeping your customers away.

A Full Circle Review gives you a quick, complete review of your online and print presence, checking for consistency, clarity, and effectiveness.

I'll see your business with the fresh eyes of a potential customer and give you solutions that you can take to the bank.

A Full Circle Marketing Review provides a User Experience analysis of every customer touchpoint, including :

your website

social media accounts

listings on review sites

newsletters, blogs, and email campaigns

search engine results and Google map/business listings

print ads and print materials

storefront/roadside signage

all elements of your brand, including logo, tagline, colors, and copy

store layout, store signage, and point-of-sale experience

Next Level: A Full Circle Marketing Action

Go beyond the Review and let’s get it DONE.  We'll move beyond simple fixes and create new long-term initiatives using your website, social media accounts, print materials, print ads, content on blogs and email newsletters, sales and promotions, online review sites, networking, and more.

We’ll get clear on your goals, create an effective marketing funnel, and craft a plan to get you focused on the key activities that will lead to increased awareness, genuine engagement, and satisfied, happy customers. 

We'll set a solid marketing foundation and empower you with the tools to reinvigorate your connection with your customers. Move ahead with confidence, clarity, and the technical marketing support to level UP.

Project Management

Are you beginning an overhaul of one of your systems? Building a complex new website with a large agency? When you need a temporary point person who understands the lingo, see's the big picture, and keeps your goals at the center, give me a call.  

Customer Service Review

Customer Service is the heart of all marketing efforts. It's where relationships are built, trust is earned, and authentic devotion to your business begins. 

In a Customer Service Review, I take the customer journey through your store or your service and give you the feedback you need to improve every interaction. I’ll tell you where you are getting it right, provide positive feedback with honest critique and practical solutions.  

Copy Editing and Copy Writing

The word Copy is confusing -- in marketing lingo, it simply means Words.  And the words on your website and in your ads are very important.  They tell your story and make the connection that can either turn people away or lead to a lasting relationship. 

Writing killer copy for websites isn't easy. We don't read, we scan. There is an art and a science to keeping it simple.

Turn me loose on your copy and bring new life to the words that advertise your business to the world.  

Brand Identity -- Clarity and Consistency. 

Logos, tag lines, graphic elements, fonts, and color palettes -- I can review and improve what you have or help build you a new set of brand elements from scratch. This is essential work. If your brand is and inconsistent mess, then guess what, your whole business looks a little suspect, too. Clarity and consistency go a long way towards build trust. It’s worth it to up your game and make sure you are looking good.

Coaching and Creative Problem-Solving

Sometimes you just need to sit down and talk.  You've got something going on in your business and you're ready for an outside perspective -- ready for someone to question your assumptions, present new ideas, and follow up with a list of insights and resources. 

Whether you are facing a big decision or just feeling fed up with your old systems, running a business can be a lonely affair. We'll talk through your challenges and ideas, I'll do the research, come back with fresh way to look at things and solid, practical advice on how to move forward. 

Content -- Strategy, Creation, and Calendars

Customers who feel connected are loyal, happy customers, and good content is a big part of the connection. Social media, newsletters and blogs need to go beyond self-promotion and offer something interesting, relevant, and useful to your readers.   

I'll show you how to tell your story through words and images while offering something meaningful. I give you a fresh batch of topics to write about and a posting calendar to help keep your content marketing manageable, rewarding, and effective.  Need help with the writing? I can do that, too. 

Social Media Strategy

If you don't believe that your presence on social media is important, then we need to talk.  If you begun to see how complex and interrelated it all is, and are feeling overwhelmed about keeping up with the latest development and opportunities, I can help. 

I'll get to know your business and develop an outline of goals and targets to keep you on track and cruising.  I help you select the platforms that are best for you and provide basic training so you can post away with confidence.